Aldar Hospitality & Hotels | UAE
About Us

Transforming destinations by reimagining guest experiences in the region.


Sustainability is integral to our business strategy and long-term development.

Loyalty Programme

Rewards by Aldar

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About Darna

Rewards by Aldar

Darna is a first-of-its-kind, entirely digital loyalty programme that allows our loyal customers to earn and redeem rewards on just about any spend made with Aldar and our participating brands in Abu Dhabi and Al Ain, be it shopping for groceries, paying school fees or even buying a house.

It’s the only loyalty programme in the UAE to cover such a diverse portfolio, where customers can earn rewards in one place and redeem them in another.

Earn Rewards Points

Aldar guests are rewarded with Darna points every time they spend within the Aldar portfolio or at our participating brands. With Darna, our guests can earn points in one place and redeem them in another, on all kinds of purchases and experiences across Abu Dhabi and Al Ain. Guests' points are valid for 24 months from the date earned, so there is plenty of time to thoroughly enjoy the rewards.

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Rewarding Experiences Await

 Rewards for shopping

Guests can earn rewards on shopping without having to enter a code or scan a receipt. By simply linking their Visa credit or debit cards to the Darna app, every spend they make at one of our participating brands or outlets, they will be notified that they have earned points. These points will be automatically credited to their account within 15 days, ready to be redeemed. Darna allows you to link up to five debit or credit cards, so you can use your preferred card every time. Rewards at their fingertips.

Rewards for enjoying

Guests will also be rewarded for everyday luxuries like dining out, rejuvenating at the spa or playing a round of golf. All they need to do is show the cashier their Darna app, and they will add the amount of the invoice (minus VAT and services charges), ask the guest to enter their PIN and the points will be credited to their account instantly. Guests can then easily redeem the points within the Aldar portfolio or any of our participating brands.

Rewards for living and learning

When guests purchase a property from Aldar, lease a property with Provis, use Khidmah home maintenance or enrol their child in one of the Aldar Academies, they will earn rewards for each spend. The rewards points will be credited within seven days of successfully making a payment and will be ready for them to redeem within the Aldar portfolio or any of our participating brands.

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